[29th November, Dhaka]- Mahindra & Mahindra Ltd, a part of the USD 20.7 billion Mahindra Group, started ‘Stand er Ostad’ an engaging stand activation program for Maxximo Heavy Duty (HD) Series Pickup, the ‘Solid Partner’ for customers. Post its successful launch with the brand ambassador – Mashrafe-bin-Mortaza in June, Mahindra Maxximo HD have reached out to the customers across Bangladesh through exclusive Customer meets across 15+ cities. Taking the activation, a step ahead to the door-step of the customer’s, it started from Dhaka with its distributor partner Rangs Motors Ltd.

Mahindra Stander Ostad is the celebration of the “Never giving Up” spirit of the drivers and owners of the small commercial vehicles. In an innovative program, the customers where educated about the newly launched “Mahindra Maxximo HD” being a solid partner with solid feature of the best-in-class mileage of 23.17 kmpl and the 26 HP DI Engine of the Maxximo Heavy Duty (HD) Series pickups. With nukkad natak and engaging games like “8 Pattir Dam” the customers were educated about the ability of 8 pattir heavy duty suspension, that can carry 850 Kg load at ace.

The 11 lucky spot booking customers will become the “Mahindra 11” team and get the chance to meet Mashrafe Bin Mortaza, the ODI captain of Bangladesh National Cricket Team and brand ambassador of Mahindra Bangladesh. The activation is spread across 14 prominent cities of Bangladesh including Narayanganj, Gazipur, Mymensingh, Narsingdi, Moulvibazar, Faridpur, Pabna, Rajshahi, Chittagong, & more, reaching out to over 100+ stands.

Mahindra has been operating in Bangladesh for the past 25 years. Previously, this past July, officially launched the Maxximo Heavy Duty (HD) Series in the port city Chattogram, with the brand campaign “Cholo Re”. Mahindra’s brand campaign ‘Rise Above’ – locally termed as ‘Cholo Re’ personifies the Maxximo Heavy Duty (HD) Series’ rise in Bangladesh. Mahindra promises their valued customers the best-in-class 18 months/ 75000 km warranty Maxximo Heavy Duty (HD) Series pickup, ‘Solid Partner’ is available in Verve Blue and Diamond White colors.

About Mahindra:

The Mahindra Group is a USD 20.7 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It has a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume.  It also enjoys a strong presence in agribusiness, components, commercial vehicles, consulting services, energy, industrial equipment, logistics, real estate, steel, aerospace, defense and two wheelers. Headquartered in India, Mahindra employs over 240,000 people across 100 countries.

Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise

Media contact information:

Mohan Nair

Vice President (Communications)

Mahindra & Mahindra Ltd.

Office Direct Line – + 91 22 28468510

Office Email Address – nair.mohan@mahindra.com