Designed in Mahindra Research Valley, the Group’s innovation hub in Chennai, India

·  Introduced in Taiwan in partnership with BAIJI Automotive Co. Inc.

SYNOPSIS:

·    New Bolder SUV Design :

·    Including an aggressive front grille with chrome inserts, new & more muscular dual-tone front and rear bumpers with silver skid plates

·    New and More Premium, Plush interiors with a sporty black theme, piano black inserts, silver accents and new fabric upholstery.

·    A Refined & Pleasurable Driving Experience with a quiet engine & minimum in-cabin noise

·    Future-ready: Already compliant with Euro-6b emission regulations

Taipei, Taiwan, November 30th, 2018: Mahindra & Mahindra Ltd., a part of the USD 20.7 billion Mahindra Group today introduced the KUV100, a small SUV to the Taiwan market . The Mahindra KUV100 was launched in association with BAIJI Automotive Co. Inc., the authorized Mahindra distributor in Taiwan.

Designed in India at Mahindra Research Valley, the company's R&D Center in the southern Indian city of Chennai, the KUV100 is the result of work done by 300 engineers and designers. The Mahindra KUV100 has a 1.2 litre engine that incorporates different technologies such as DVVT, (dual variable valve opening system) which guarantees better fuel consumption. The vehicle also offers superior engine performance and reduced emissions.

Its equipment includes an on-board computer with Anti-lock braking system, air conditioning, electric mirrors, electric windows on the 4 doors, radio controls at the helm with Bluetooth function, MP3 radio, driver and passenger airbags, reverse sensor and 15" alloy wheels amongst others. The KUV100 also offers a spacious 243 litre trunk, expandable to 473 liters.

Speaking on the occasion Joydeep Moitra, Head of International Operations – Automotive Division, Mahindra & Mahindra Ltd., said, “ The  design of the KUV100 reflects an SUV character.  It provides a unique value proposition to customers looking for a perfect combination of a city car with an SUV DNA. 

Mr. Moitra further added, “We are confident that with BAIJI Automotive Co. Inc’s extensive reach in Taiwan and focus on excellent after-sales service, we will be able to tap the huge potential in KUV100 segment”

Elaborating on its association with Mahindra, Mr. Chen Ging Lai, President, BAIJI Automotive Co. Inc said, “We are proud of our association with Mahindra. For the customer, the competitively priced KUV100 will be great value for money. While we are currently retailing the Mahindra Scorpio Pickups, launch of the KUV100 in Taiwan is in sync with our objective of offering Taiwan customers a wide portfolio of Mahindra vehicles.”

About Mahindra

The Mahindra Group is a USD 20.7 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It enjoys a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume.  It also enjoys a strong presence in agribusiness, aerospace, commercial vehicles, components, defence, logistics, real estate, renewable energy, speedboats and steel, amongst other businesses. Headquartered in India, Mahindra employs over 2,40,000 people across 100 countries.

Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise

Media contact information:

Mohan Nair

Vice President (Communications)

Mahindra & Mahindra Ltd.

Office Direct Line – + 91 22 28468510

Office Email Address – [email protected]