Mahindra and Ideal Motors launches “Maximile”, Mahindra Genuine Oil with Lanka IOC in Sri Lanka.
- Set to endorse range of automotive engine oil from Lanka IOC under “Maximile” brand.
27th November, Colombo: Mahindra & Mahindra Ltd., a part of the USD 20.7 billion Mahindra Group, and Lanka IOC, the leading automotive and industrial lubricant manufacturing company, today announced the re-launch of Mahindra Genuine Oil – Maximile. Mahindra will endorse the range of Lanka IOC engine and gear oils exclusive for Mahindra automotive products, under the brand, “Maximile”.
The launch was in the presence of Nalin Welgama, Founder and Executive Chairman Ideal Group,
K Ravi, Head Customer Care (International Operations-Automotive), Sagar Bhadkamkar, Country Head (Sri Lanka), Mahindra & Mahindra Ltd., Chaminda Wanigaratne, Director – Automotive, Ideal Motors, Shyam Bohra, Managing Director, Lanka IOC.
Speaking on the occasion, Sanjay Jadhav, Vice President, Mahindra & Mahindra Limited said: “We are pleased to join hands with Lanka IOC, the leading lubricants brand. The specially formulated premium quality genuine engine oils are best suited for Mahindra vehicles for a long-lasting life and performance. We look forward to partnering with Lanka IOC and benefitting from their strong reputation, high quality products and wide-spread distribution network, along with our network with Ideal Motors across the island nation.”
Speaking on the occasion, Nalin Welgama, Founder and Executive Chairman Ideal Group, said, “We are proud of our association with Mahindra over last decade. Today we are No. 1 PikUp brand of Sri Lanka with over 50,000+ Mahindra vehicles on road. For a Genuine performance we need genuine care for Mahindra vehicles, Maximile by Lanka IOC is an offering for the same. It extends engine life, reduces rust and reduces cost of operation with longer drain period.
The Mahindra Group is a USD 20.7 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It has a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in agribusiness, components, commercial vehicles, consulting services, energy, industrial equipment, logistics, real estate, steel, aerospace, defense and two wheelers. Headquartered in India, Mahindra employs over 240,000 people across 100 countries.
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