Mahindra Adventure completes #RoadtoRara expedition in Nepal
- 25 adventurers, ten Scorpio 4WDs and one Thar covered over 1800km in a span of 9 days
November 22-30, 2018, Kathmandu: Mahindra & Mahindra Ltd. (M&M), a part of the US $ 20.7 billion Mahindra Group, completed its 2nd expedition to RARA lake in Nepal, in association with Imagine Nepal and Agni Group. This also marked the first expedition under the umbrella of of “Mahindra Adventure”, unique experiential marketing initiatives in Nepal.
With over 20 vehicles traversing the rugged terrains of our Himalayan Nation to Lomanthang, in 2017, it marks one the biggest off-road event in Nepal. This year too the expedition to RARA had 25 adventurers led by convoy of tough and rugged Mahindra SUVs – 10 Scorpio 4WDs & 2 Thars, conquered treacherous and challenging no road conditions of 1800 kms to RARA spread over 7 days drive.
Being one of the biggest off-road event, together with Mahindra Adventure, it gives wings to adventure seeking enthusiasts of Nepal. The expedition to RARA, also included Bardiya National Park and Nepalgunj in its route, thus supporting the “Visit Karnali campaign”, announced by Nepal Tourism Board for the year.
Mahindra is the No. 1 SUV player in Nepal with its flagship model of Scorpio, Thar, and XUV500 amongst others. With the launch of “Mahindra Adventure” led events, it will give wings to adventure seeking enthusiasts of Nepal. The expedition was flagged off from Kathmandu in presence of Mr. Rabindra Adhikari, Minister of Culture, Tourism and Civil Aviation along with Chaitanya Kagalkar, Country Head - Nepal, Mahindra & Mahindra Ltd. along with the team of Agni Group and Mahindra. The fleet covered the no road conditions of Bardia, Surkhet, and Jumla to RARA in 8 days long expedition of 1800 Kms.