In order to develop media relationship with our strategic markets for (Chile and Peru), we designed media visit to India which helped us to share Mahindra’s stories of being global and innovative brand with the media.With the upcoming launch of new product - Mahindra Pickup and XUV500 gasoline Automatic, these stories will have great potential to create pre-launch buzz . It will help generate positive sentiments in the markets through these PR initiatives. The media involved was both business and automotive - TV & print. This was the first ever initiative for global media to experience our state of art research facility at MRV, Chennai, test drive our new launch products at Chakan followed by a leisure trip to Agra to view the most beautiful wonder of the world Taj Mahal, and get a glimpse of the progressive Indian brand. These initiatives will definitely support building positive equity in the competitive scenario about the brand in Chile and Peru

Participants:

1.            Journalist from Chile and Peru

2.            Distributor Marketing Heads

3.            IO Marketing, Sales and Corporate Communications representatives